![]() The in-game event brought to life a scene from the film, where the lead character Gene gets stuck in a Candy Crush game board, from which players must free him. One recent idea that came to life in Candy Crush Saga through a film partnership were the Emoji Levels, based on the subsequently critically panned Emoji Movie. “There are so many amazing ideas to pick from,” she says. King Producer Andra Petrosan leads the Candy Crush Saga live in-game events team in Stockholm, and is responsible for coordinating a team of artists and developers to create new and engaging events to keep players engaged.ĭespite the pressure that comes with running a live event in one of the most popular and most played games of all time, Petrosan says the most challenging part is deciding on what to build next for players. Still a flagship game for King, the publisher isn’t resting on its laurels, and keeping a game at the top for this long requires a live operations team supplying regular updates and in-game events. ![]() ![]() It’s been a dominant force on the app stores for years, rarely slipping out the top grossing slots throughout this period. King’s ever-popular match-three game Candy Crush Saga needs little introduction.
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